Target Audience 2

TARGET AUDIENCE

YOUR CUSTOMERS’ PROBLEMS

Next, you must identify their problems, needs, or pain points. What keeps them up at night? What problems do they have that you can solve? Even if their need is something exciting, like buying a new Jetski, they still might have the problem of needing help choosing the right features.

Exercise: Write your customers’ problems and solutions.

Exercise: 1) Write down 5+ problems your target client is experiencing. 2) Write down all the ways you can help them with each problem.

Example: Problem: Worried about processed foods. Solution: We only use natural ingredients.

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