Target audience

Exercise: Write down as many descriptive details as you can about your target audience. Be specific. Who do you want to help most with your business? What are they all about?

Example: Our primary customers are busy parents who are looking for easy and affordable ways to serve their family healthier meals. They value convenience, but not at the expense of quality. They read nutrition labels and are worried about the ingredients in processed foods. They work full time and are exhausted by the end of the day, so they are looking for easy and simple dinner preparation too.