visual identity 2

VISUAL IDENTITY

COLORS

Having a clear, set color palette will help you make design decisions on everything from your website build, to print materials, to what you post on social media. You should have 2 main colors and choose 2 to 3 accent colors to round things out.

Exercise: Choose the colors of your website’s color palette.

Visit a color palette generator such as Coolors to see which combinations you like. Determine what your brand’s colors are and write down their HEX CODES, which is the digital ID for each color.

Brand Color #1 Name Brand Color #2 Name Accent Color #1 Name Accent Color #2 Name Accent Color #3 Name (Optional) Dark Neutral Color Name Light Neutral Color Name

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