The New 2024 Gowns Are In And They’re EVERYTHING

You guys, the gowns we bought at Chicago Bridal Market are starting to trickle in…and we’re OBSESSED! We can’t wait to see them all on you. Here are a few of the trends we’re most excited about…

Draping & Corsets

Is there a more timeless garment than a corset? They’re visually stunning, functional, and above all–super flattering! Whether you’re looking for a sexy sheer interpretation of the trend or something structured and elegant, there’s something for everyone. We also love the detailed draping that these corseted bodices are being paired with from draped mermaid looks to full tulle ball gowns.

Sleek & Simple

True, maximalism is having its moment, but a chic minimalist wedding gown will always be in style. And minimalism doesn’t mean boring, take these gowns for example. While their silhouette may be simple and sleek, their intricate style lines and hidden details are what make them so stunning. Plus, these gowns keep the focus all on you!

Paint It Black

Color is super in for weddings, but the color that’s trending for wedding dresses may surprise you–black! From black ball gowns to slinky black lace mermaid dresses, we’ve seen it all…and we’re into it. And just in case you’re wondering…yes, there are black veils too!

Make It Mini

Couples are really investing in their wedding looks–plural. We’re seeing more and more brides opt for one, two, and even THREE looks for their big day. And why not, especially when they’re this cute? Can’t you just picture strutting into your reception in one of these beauties ready to party? Or, rock a mini as you make your big sparkler exit. The best part about a bridal mini is that you can totally wear it again…and again…and again.

These are just some of our favorite new looks, but at Aurora, we carry over 18 different bridal lines. Here are some of the designers that you can find in our store:

● Allure Romance

● Allure Couture

● Abella by Allure

● Wilderly Bridal by Allure

● Maggie Sottero

● Sottero & Midgley

● Rebecca Ingram

● MoriLee

● Blu by MoriLee

● Amy & Eve

● Julietta

● Little White Dress

● Joelle Olivia by LaFemme Bridal

● Colby John

● Calla Blanche

● LaPerle

● LaAmour

● Unique Elegance- our very own private label, exclusive to Aurora Bridal

What are you waiting for? Let’s get you in these dresses! Schedule your appointment here and let us take care of the rest.